Announcement

A public and typically formal statement about a fact, occurrence, or intention.

Exa: New product or feature launch, Press Release. 

 

Behind the Scenes (BTS)

Photography and or video that is out of sight of the viewing public.

 

Company-Culture

A video that defines an environment in which employees/members spend time. It can introduce rules and regulations, a mission statement, values, ethics, expectations, and goals.

 

Commercial 

 An advertisement typically created with video, photography, and/or audio that is normally 15- & 30-seconds.

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 Documentary (mini/Feature)

A movie, television, or radio program, that uses photography, and audio/video. It is a tool for conducting interviews with individuals who took part in real events; such work supports factual record or reports documentation.  

 

Explainer

Explains a product or feature service.

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Film (Short/Feature)

A story or event recorded by a camera as a set of moving images and shown in a theater or on television; a motion picture.

 

FAQ

(Frequently Asked Questions) 

 

Interviews

A meeting of people in front of a camera for information.

 

Podcast

​A digital audio/video file made as entertainment that’s available on a computer mobile device.

 

Q&A

(Question and Answers.)

 

​Review

An appraisal of a product or service giving a rating, or opinion on whether to acquire or not.

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Round-up 

Top 10, Top 5, Top 7 tips into buying a house, etc.

 

Skit/Engagement Video

A 2-3-minute video that’s interactive to make a viewer laugh or react.

 

Testimonial

A formal statement affirming the integrity and qualifications of a person or company.

 

Tour

 A digital video visit of a building, town, or area for viewing.

 

Vlog

Regularly posted short personal videos for a website or social media accounts.

 

Webinars 

A seminar that is conducted over the Internet.

(Exa: ​Live Talks, Online Classes & Presentations.)